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Connection
is essential.

a 5­ YEAR
PROGRESS REPORT

Since its founding by Ralph Roberts in 1963, Comcast Corporation has been focused on shaping the future by driving innovation through technology—and staying connected to the communities we serve.

In 2011, we launched Internet Essentials, our signature high-speed internet adoption program for low-income families. Over the past five years, the program has grown into the nation’s largest and most comprehensive broadband adoption program and the company’s number one community investment initiative.

We are extremely pleased to announce that, through August 2016, Internet Essentials has connected 3 million low-income Americans (or 750,000 families) to the internet at home.

Over the last 5 years, we’ve made more than 25 enhancements to the program. With these enhancements, we’ve doubled down on our investment by consistently improving the quality of the program’s internet service, improving the application process, engaging communities on the relevance and value of the internet, and expanding Internet Essentials to reach additional communities.

For example, just this summer, we redefined the Internet Essentials program—by expanding program eligibility beyond families with children eligible to participate in the National School Lunch Program to all HUD-assisted households living in our service area, even if they have no school-aged children.

The true power behind the success of this program comes from the on-the ground partnerships between Comcast and the communities we serve.

As you will see in this report, we have made tremendous progress in closing the digital divide, and our resolve is stronger than ever. We invite everyone who shares that vision to work with us to create even more digital opportunity in the years ahead.

Sincerely,

DAVID L. COHEN
Senior Executive Vice President and Chief Diversity Officer

In 2011, we launched Internet Essentials, our signature high-speed internet adoption program for low-income families. Over the past five years, the program has grown into the nation’s largest and most comprehensive broadband adoption program and the company’s number one community investment initiative.
David L. Cohen
Senior Executive Vice President and Chief Diversity Officer
Read the full letter >

Equal
opportunity
is essential.

3
Million Low-Income
Americans connected * * That's 750 thousand
families!

5 years of
changing
lives.

Watch the
video

5 years of changing lives.

A look at the numbers

Thousand Subsidized computers
sold at $150 each
of Internet Essentials
customers are highly
satisfied with the
program
Million Invested by Comcast
in digital literacy initiatives
benefitting more than
4.4 million people

The internet is a critical tool for learning. Research shows that 50% of students said they have been unable to complete a homework assignment because they didn’t have access to the internet and 42% said they received a lower grade on an assignment due to lack of access.* Internet Essentials gives students the tools they need to succeed in and outside the classroom.

*HISPANIC HERITAGE FOUNDATION, THE FAMILY ONLINE SAFETY INSTITUTE AND MYCOLLEGEOPTIONS® REPORT: TAKING THE PULSE OF THE HIGH SCHOOL STUDENT EXPERIENCE IN AMERICA (2015)

Getting your
first ‘A’ is
essential.

Have seen positive impact on child's grades

Being able to
find a better
job is essential.

Of customers said Internet Essentials helped them or someone else in their family find a job

On a mission
to connect
everyone.

Watch the
video

Building a stronger program.

Our internal feedback loop constantly adapts to meet the needs of our customers and partners.

Listen & learn from our customers & partners to incorporate feedback

Raise awareness & build the message about Internet Essentials

Connect families

Joy is
essential.

Although we’ve made tremendous progress narrowing the digital divide, we can do much more to bring joy into people’s lives. Share this site and join our efforts to close the digital divide.